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Artificial Intelligence Marketing and Predicting Consumer Choice : An Overview of Tools and Techniques
About this item
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques presently available to achieve this purpose, each with their own unique advantages and disadvantages. Artificial Intelligence Marketing serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.
Number of Pages: 224
Genre: Business + Money Management, Computers + Internet
Publisher: Kogan Page Ltd
Author: Steven Struhl
Street Date: April 28, 2017
Item Number (DPCI): 248-32-8500
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