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Artist Management for the Music Business - by Paul Allen (Paperback)
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Anyone managing an artist’s career needs to be well-versed and have a savvy understanding of the moving parts of the music business. You’ll learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives you a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business.