product description page

As Seen on TV® Simply Straight Ceramic Straightening Brush

As Seen on TV® Simply Straight Ceramic Straightening Brush - image 1 of 1
see low price in cart

about this item

Whether your hair is on the wavy or curly side, or you simply want to polish your already smooth strands, you can create your favorite straight hairstyles with ease using the Simply Straight Ceramic Straightening Brush from As Seen on TV. This multipurpose styling tool looks like a regular hairbrush, but combines the power of a flat iron with a styling brush. The 2-in-1 straightener quickly heats up to 450 degrees, but unlike harsh flat irons, it won't damage your precious locks — the secret is in the ceramic wrapped bristles that lift hair at the roots. Tame flyaways with the ionic, anti-frizz technology infused with argan oil, and enjoy silky-straight hair no matter what your natural hair type is.
Used For: Straightening
Hair Type: All Hair Types
Features: Automatic Shut-Off, Ceramic heating elements, Charge Indicator Light, Corded, Digital Display, Swivel Cord, Multiple Heat Settings, Temperature Indicator
Material: Metal, Ceramic, Silicone
Heating Time: 1 minute
Number of Heat Settings: 30
Power Source: Electric
Care and Cleaning: spot or wipe clean
Includes: Instruction manual, Power cord
Battery: no battery used:
TCIN: 50608336
UPC: 735541302206
Item Number (DPCI): 070-03-0776

most helpful positive reviews

It works but I like a flat iron better

4 out of 5 stars
Allison1 year ago
I received this as a Christmas gift and immediately wanted to try it. I have normal to thin, slightly curly hair. When I tried it out, it did straighten my hair, but not super straight like I want it to. In order for it to straighten out right, I had to take small sections. It took my 20 min to str...  see moreof Allison's review
    Do you find this helpful?
    yes (61)no (0)report

    This turned out to be much better than I expected.

    (would recommend)
    5 out of 5 stars
    Sarah12 months ago
    This turned out to be much better than I expected. I normally use a flat iron and on my wavy, very thick, hair it takes 20-25 minutes to straighten. With this product it took under ten minutes! I was very impressed. Its not as perfectly straight as a flat iron, but it leaves my hair softer and fulle...  see moreof Sarah's review
      Do you find this helpful?
      yes (6)no (0)report

      Pleased with quality and straightening ability.

      (would recommend)
      4 out of 5 stars
      Jean1 year ago
      I have only used this item once. I am pleased with the quality as well as how well it straightened my hair. My hair had not been straightened in 2 years. This device just straightened it out quickly. I used it on the highest setting of 450 degrees F.  see moreof Jean's review
        Do you find this helpful?
        yes (5)no (0)report

        Not for straightening per se, for 'taming'

        (would recommend)
        4 out of 5 stars
        Julie L9 months ago
        verified purchaser
        It's not perfect but I like it. If I go to bed with damp hair I wake up with waves and curls and this brush makes them smaller/straighter. I would still need my straightener if I wanted it really straight, but my straightener was too much work to get out the 'kinks'. I recommend this if you want to ...  see moreof Julie L's review
          Do you find this helpful?
          yes (2)no (0)report

          most helpful negative reviews

          Dont waste your money !!!

          (would not recommend)
          2 out of 5 stars
          Evelyn1 year ago
          I have extremely curly hair and thought to myself finally something easy for us. Plugged it and waited enough time for it to heat up. Tried it on my hair and it sucked. I think I had more luck with a regular hair iron than this. Totally not worth the money.  see moreof Evelyn's review
            Do you find this helpful?
            yes (698)no (236)report

            (would not recommend)
            1 out of 5 stars
            Ola9 months ago
            verified purchaser
            Not appropriate for African hair  see moreof Ola's review
              Do you find this helpful?
              yes (7)no (1)report

              Depends...

              (would not recommend)
              1 out of 5 stars
              Leatrice1 year ago
              depends on the type of hair and or curls. THIS PRODUCT IS NOT GOOD FOR NATURAL HAIR! There is no doubt that it DOES straighten the hair. However, when identifying the quality of the straightness it is NOT as effective as the wrist action received from a professional in a salon. And therefore, it...  see moreof Leatrice's review
                Do you find this helpful?
                yes (17)no (3)report

                Ouch

                (would not recommend)
                2 out of 5 stars
                Rob1 year ago
                Didn't work on my wavy hair. Plus pulled out a lot of hair.  see moreof Rob's review
                  Do you find this helpful?
                  yes (29)no (11)report

                  Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.