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Audience Transformations : Shifting Audience Positions in Late Modernity (Reprint) (Paperback)

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The concept of the audience is changing. In the twenty-firstcentury there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology asthe main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within.Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

Edition: Reprint
Number of Pages: 276.0
Genre: Social Science
Sub-Genre: Media Studies
Series Title: Routledge Studies in European Communication Research and Education
Format: Paperback
Publisher: Taylor & Francis
Language: English
Street Date: September 16, 2015
TCIN: 50264579
UPC: 9781138100961
Item Number (DPCI): 248-04-8523

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