What's fresher than sage and cedar wood? Imagine stepping out of the shower dressed to the nines in a tailor-made suit. That's AXE Phoenix body wash for men. Listen. The thing is, sometimes you need a blast of freshness to get you going. To give you that bit of confidence. Blast away the morning cobwebs. We can't promise it will make getting out of bed easier. But it will give you the best shower - and shower gel - experience you've ever had. All you need to do is just jump in the shower, squeeze out a handful of that addictive sage and cedar wood magic, lather up with body wash and you'll be feeling like the center of the universe. It's that easy. Goodbye to losing your cool before that all-important date. Hello squeaky-clean, minty freshness. It's your secret weapon that keeps you smelling fresh for hours. Perfect. Because the fresh fragrance of AXE men body wash doesn't just deep clean your skin. It deep cleans your soul. AXE Apollo body wash is also available in Antiperspirant Stick and Deodorant Body Spray for your grooming pleasure. To maximize your shower experience, try the AXE Shower Detailer with your AXE shower gel. PURPOSE At AXE, we think it's high time that we got rid of some of the stereotypes and labels surrounding masculinity that are holding young guys back. The fact is that over half of guys have been told that 'real men' should behave a certain way. Those outdated stereotypes may have been the norm decades ago, but times have changed, bro. You do you! To help shed old expectations of masculinity once and for all, we linked up with youth charity Ditch the Label, and have so far supported over 1.5 M young people, and we're not stopping there. PLANET A cleaner you doesn't have to mean a dirtier planet. That's why we make our bottles using recycled plastic. Less of the bad stuff and more of the good.