Cute book, simply written, but will capture the attention of boys (likely more than girls) with its well written story, and extra cute graphics. Simply a unique story line. I bought this as a "gag" gift for my brother's first baby - a boy to start his library. It's probably best for those ages 2-5. The story is well written, simple and easy to follow and a young reader to read. The illustrations are well done and will capture the eyes of the very young to maybe age 7? The front cover is magnificent - the bear actually has REAL tighty whities on that you can feel!