product description page

Behavioral Economics : Toward a New Economics by Integration With Traditional Economics (Hardcover)

$87.40
MSRPReg: $99.00 Save $11.60 (12% off)

about this item

This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.


trending business & law

  • StrengthsFinder 2.0 by Tom Rath (Hardcover) by Tom Rath

    $17.79

  • 13 Things Mentally Strong People Don't Do : Take Back Your Power, Embrace Change, Face Your Fears, and

    $13.59

  • Crushing It! : How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    $20.99

  • The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing (Hardcover) (Marie Kondo)

    $9.79

  • Girl Code : Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur

    $12.00

  • The Total Money Makeover (Hardcover) by Dave Ramsey

    $14.49

  • Discipline Equals Freedom : Field Manual (Hardcover) (Jocko Willink)

    $17.49

  • You Are a Badass at Making Money : Master the Mindset of Wealth -  by Jen Sincero (Hardcover)

    $17.50

  • Rising Strong (Reprint) (Paperback) (Brene Brown)

    $12.19

  • Option B : Facing Adversity, Building Resilience, and Finding Joy (Hardcover) by Sheryl Sandberg & Adam

    $18.16

  • Quicken Willmaker Plus 2018 : Book & Software Kit (Paperback)

    $43.26

  • The Hard Thing About Hard Things (Hardcover)

    $20.39

  • Who Moved My Cheese? (Hardcover) by Spencer Johnson

    $9.79

  • How to Win Friends and Influence People in the Digital Age (Reprint) (Paperback)

    $9.49

recommended

  • SheaMoisture® Mongongo & Hemp Seed Oils High Porosity Moisture-Seal Shampoo - 13 fl oz

    $10.99

  • 2018 TF Publishing Desk Calendar

  • Employment Discrimination (Paperback) (Joel Wm. Friedman)

    $50.30

  • Thousands : Poems (Paperback) (Lightsey Darst)

    $11.56

  • Love Print Throw Pillow Collection - Surya

    $25.49 - $33.99


from the manufacturer


guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.