There are times to get all glammed up, and there are times when you're headed to the dog park or the tennis court. A Benecos Twist Up is the answer when you're looking for all the comfort and benefits of a deeply moisturizing lip balm with just a touch of color. I'm talking about just enough color to make you look healthy, not the color that says, "I'm headed to the club!" Think of it as a cross between a sheer lipstick and a hard-working lip balm that comes in a twist-up applicator with an unscented crayon-shaped lipstick inside. We love how effortlessly it glides across your lips, leaving neither stickness nor oiliness - just pure creamy comfort with a touch of shine.