Betty Crocker White Frosting - 12oz: Low Sodium, Gluten-Free
$1.99 ($0.17/ounce)
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- $1.99was $2.29 New lower price4.3 out of 5 stars with 120 ratings
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- $1.99was $2.29 New lower price4.3 out of 5 stars with 120 ratings
- $3.19($1.18/ounce)was $3.49 New lower price3.7 out of 5 stars with 158 ratings
Guests are saying
The frosting has garnered mixed feedback from guests, with many praising its delightful flavors, especially the cinnamon toast crunch variant, which is noted for its smooth texture and ability to enhance various baked goods. However, some guests expressed disappointment over changes in texture and flavor, particularly with the whipped fluffy white frosting. Overall, it remains a popular choice for easy and tasty frosting options, ideal for cakes, cupcakes, and cookies.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 341 reviews
easy to prepare: 3.93 out of 5
quality: 3.06 out of 5
taste: 3.4 out of 5
value: 3.06 out of 5
30% would recommend
13 recommendations
1 out of 5 stars
2 August, 2026Verified purchase
Damaged icing exploded inside box.
Arrived damaged the icing lid was off, the foil was popped open and exploded in the box. Unable to use. I buy this icing because it it the only one that doesn’t have artificial coloring, I used to buy in the Medford target all the time, but now they stopped carrying it and now my only choice is to order it online and have it shipped. This is unacceptable put it back in the stores if you can’t deliver it properly without it exploding.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
(no review title)
Always use this whipped frosting. It’s light and makes the cupcakes taste great!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 July, 2025Verified purchase
Oilly. Ruined the cake.
This icing was terrible! Caused a double decker cake top to slide off. Very oilly. Tasted fine but turned to oil within a day.
1 out of 5 stars
8 September, 2024
originally posted on Betty Crocker
This frosting has changed, and certainly not for t
This frosting has changed, and certainly not for the better. Are you using a different recipe? We used to love this frosting because it was so light and fluffy. Not so now. Please bring back the wonderful product this used to be.
1 reply from Betty Crocker team - 2 years ago
We're sorry for any disappointment. Every customer’s feedback matters to us as we are continually striving to improve our recipes. Rest assured that this will be shared with the rest of our team.
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2024Verified purchase
My go to brand
I like to drizzle this over my baked goods Bundt cakes, muffins! It’s a nice finishing touch! Simply scoop what you need and microwave.
5 out of 5 stars
9 August, 2023
originally posted on Betty Crocker
Betty Crocker™ Whipped Fluffy white frosting
[This review was collected as part of a promotion.] I received the Betty Crocker™ Whipped Fluffy white frosting to try and review. This frosting is so delicious. Smooth and so easy to apply to cakes, cupcakes or cookies or just eat it out of the container. So good
5 out of 5 stars
22 July, 2023
originally posted on Betty Crocker
Yum yum yum
[This review was collected as part of a promotion.] I love love love cinnamon toast crunch so when I saw they had an icing of this flavor I was more than excited to try it! I used it on homemade donuts and it was absolutely scrumptious!! It doesn't have a grainy texture or odd feeling in your mouth, it is smooth and creamy!! Thumbs up from me!!
4 out of 5 stars
18 July, 2023
originally posted on Betty Crocker
Yum!
[This review was collected as part of a promotion.] We found the perfect way to eat this! On warm (10 sec in the microwave) iced oatmeal cookies…let me tell you, it’s amazing. This hits the sweet tooth with just a small spoonful from the canister. It isn’t too cinnamon-y, it’s like Cinnamon Toast Crunch with milk.
5 out of 5 stars
15 July, 2023
originally posted on Betty Crocker
Super good
[This review was collected as part of a promotion.] If you like cinnamon toast crunch and anything frosting, you will thoroughly enjoy this frosting. It's an awesome addition to any dessert. It's sweeter than the cereal but that's to be expected. We did cupcakes and frosted them with this frosting. It was amazing!
5 out of 5 stars
10 July, 2023
originally posted on Betty Crocker
Really good frosting
[This review was collected as part of a promotion.] This frosting is delicious, has a very nice slight sugar crystal crunch to it too. It works with many cakes or whatever you wish to eat it on. It's high quality no aftertaste good frosting. The cinnamon is blended lightly and well ..it amazing.
5 out of 5 stars
8 July, 2023
originally posted on Betty Crocker
Whipped and fluffy
[This review was collected as part of a promotion.] I used Betty Crocker - Betty Crocker™ Whipped Fluffy White Frosting on Betty Crocker Cinnadust cupcakes for my sons party. I like how smoothly the frosting was able to spread onto the cupcakes. The flavor and fluffy, whipped texture helped make the cupcakes delicious. I had enough frosting for 16 cupcakes.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2023
disgusting
I haven't bought the fluffy white icing in quite a few years. I decided to buy it since I was making a cake. As soon as I opened the can and did what the directions said, to stir 20 times, I knew this was not the same frosting as years ago. This fluffy icing is a joke, it slide off my cold cake and it was all gooey. Where is this so called FLUFF? It used to be light and fluffy and tasted marshmallowy. Oviously, the ingredients changed! Better take off the label FLUFFY!
1 reply from Betty Crocker team - 3 years ago
We're sorry to hear about your experience, and we appreciate your review. Thank you.
4 out of 5 stars
23 June, 2023
originally posted on Betty Crocker
It's good
[This review was collected as part of a promotion.] I love to bake and when I saw this flavor I had so many ideas to use it with. The kids loved it but it's not for me. If you want to impress your kids class this should do the trick but if you want to impress your baker friends I suggest making it yourself hahaha
5 out of 5 stars
16 June, 2023
originally posted on Betty Crocker
Great taste!
[This review was collected as part of a promotion.] I like to have some frosting on hand in case we decide to make cookies or cake and I don't feel like making it from scratch. This frosting is so light and fluffy and tastes wonderful. My kids really enjoyed this! I will definitely buy again.
5 out of 5 stars
13 June, 2023
originally posted on Betty Crocker
Yummy
[This review was collected as part of a promotion.] I love cinnamon toast crunch’s cereal and now I live cinnamon toast crunch’s frosting! I made the cake mix with the frosting and it just taste amazing! If you like the cereal you’ll love the frosting too
5 out of 5 stars
6 June, 2023
originally posted on Betty Crocker
Yum yum cinnamon
[This review was collected as part of a promotion.] Got the Betty crocker "whipped cinnamon toast crunch frosting " o my o my you gotta try it. Taste just like the cereal. Can't wait to see the kids eat one of the cupcakes I made. Thanks Betty you have done it again.
5 out of 5 stars
4 June, 2023
originally posted on Betty Crocker
Great for all kind of baked goods
[This review was collected as part of a promotion.] This was delicious and a fan favorite to my kids. It had plenty of cinnamon flavor with a little bit of crunch for texture. I believe it has bits of the actual cereal in it. Great to add to cupcakes, cakes, even cinnamon rolls would be delicious.
4 out of 5 stars
3 June, 2023
originally posted on Betty Crocker
good taste
[This review was collected as part of a promotion.] I did not put the icing on anything but the taste was good. I imagine it would go well on a cookie or cake. The graphics on the packaging were cute enough and recognizable for know what to expect. It was easy to spread.
5 out of 5 stars
31 May, 2023
originally posted on Betty Crocker
Betty Crocker Cinnamon Toast Crunch Icing
[This review was collected as part of a promotion.] I love this icing, it tastes just like the cereal...l used it on Cinnamon Toast crunch cookies, oh they were heaven!!! I will be buying this again, cant wait to try it on a cake!! Thos takes me back yo my childhod!
4 out of 5 stars
28 May, 2023
originally posted on Betty Crocker
Delicious!
[This review was collected as part of a promotion.] This frosting is delicious and definitely has a Cinnamon Toast Crunch flavor. My kids loved it! It was a little on the sweet side for me but if you like sweet frosting this is fantastic. My oldest loves Cinnamon Toast Crunch so this was right up her alley.