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Beyond Competitive Advantage : How to Solve the Puzzle of Sustaining Growth While Creating Value

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Arguing that sustaining competitive advantage does not sustain value creation, the author draws on organizational economics to describe sustained value creation through efforts to organize and arrange assets and activities. He details the characteristics of a corporate theory of value creation--a way to think beyond competitive advantage in a changing and challenging environment and look for sustained value creation by identifying resources that create value for the company--links it to valuable logic in organization economics, and explains its role in sustaining value creation. He discusses the creation of the corporate theory, the importance of uniqueness in doing so, and how the best corporate theories are the most difficult to fund and finance; creating the combinations of assets and resources the theory shows are value generating; and the role of organization design and strategic leaders. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 207
Genre: Business + Money Management
Sub-Genre: Management, Strategic Planning, Leadership
Format: Hardcover
Publisher: Perseus Distribution Services
Author: Todd Zenger
Language: English
Street Date: June 14, 2016
TCIN: 50811775
UPC: 9781633690004
Item Number (DPCI): 248-11-9288
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$23.79
MSRPReg: $35.00 Save $11.21 (32% off)
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