product description page

Big Data : Does Size Matter? (Hardcover) (Timandra Harkness)

Big Data : Does Size Matter? (Hardcover) (Timandra Harkness) - image 1 of 1
$18.36
MSRPReg: $27.00 Save $8.64 (32% off)

about this item

From the first tally, scratched on a wolf bone over thirty thousand years ago, to the Large Hadron Collider, which produces forty million megabytes of data per second, data is big, and getting bigger. It can help us do things faster and more efficiently than ever before, from tracking wolves through Minnesota by GPS to predicting which crimes are likely to happen where. Mega data has led to scientific and social achievements that would have been impossible just a few years ago. But being too dazzled by the scale, the speed, and the geeky jargon can lead us astray. It's big, but it's not always clever.

Timandra Harkness cuts through the hype to put data science into its real-life context using a wide range of stories, people, and places to reveal what is essentially a human science--demystifying big data, telling us where it comes from and what it can do. BIG DATA then asks the awkward questions: What are the unspoken assumptions underlying its methods? Are we being bamboozled by mega data's size, its speed, and its shiny technology?

Nobody needs a degree in computer science to follow Harkness's exploration of what mega data can do for us--and what it can't or shouldn't. BIG DATA asks you to decide: Are you a data point, or a human being?

Number of Pages: 304.0
Genre: Computers + Internet, Mathematics
Series Title: Bloomsbury Sigma
Format: Hardcover
Publisher: St Martins Pr
Author: Timandra Harkness
Language: English
Street Date: July 12, 2016
TCIN: 51535366
UPC: 9781472920058
Item Number (DPCI): 248-22-9499

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.