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Bixbee 10" Kids' Sparkalicious Butterflyer Backpack - Purple

Bixbee 10" Kids' Sparkalicious Butterflyer Backpack - Purple - image 1 of 3Bixbee 10" Kids' Sparkalicious Butterflyer Backpack - Purple - image 2 of 3Bixbee 10" Kids' Sparkalicious Butterflyer Backpack - Purple - image 3 of 3
Bixbee 10" Kids' Sparkalicious Butterflyer Backpack - Purple - image 1 of 3
WARNING: choking hazard - small parts. Not for children under 3 yrs.
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About this item

Fit & style

  • Ergonomic patented horizontal design keeps backpack from hanging too low
  • Contoured & padded adjustable shoulder straps
  • Main compartment fits a folder or a sweater
  • 2 side pockets for water bottle
  • ID card holder under main flap
  • For every backpack purchased, Bixbee will donate a schoolbag with supplies to a child in need


Dimensions (Overall): 10 inches (H) x 12.5 inches (W) x 4 inches (D)

Suggested Age: 3-9 years

Shell Material: Polyester

Interior Features: Accessories Pocket

Exterior Features: Adjustable strap

Main Compartment Closure: Flap Closure, Zip Closure

Capacity (Volume): 5 liter

CPSC Choking Hazard Warnings: Choking_hazard_small_parts

Used For: School

Fits Laptop: No laptop pocket

Care & Cleaning: Spot or wipe clean

Warranty: Lifetime limited warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 53231369
UPC: 858317004170
Item Number (DPCI): 069-03-1777
Origin: Imported


Sparkalicious Sparkle from the inside out What if you had wings to take you to school? Now it's possible with the Flyer collection! The Sparkalicious Butterflyers dazzle and shine, letting them spread their wings and fly! Each bag is as roomy as it is fun with space for everything they need for school or travel. Each with a sparkly star charm! Our designer backpacks bridge function and durability with fashion and fun! These winged backpacks are tough-built and specifically designed for kids' unique measurements. Our patented horizontal design with ergonomic attributes is designed to carry weight at waist level. Perfect for a 3 to 5 year old 36"-42" (90-107cm). *Wings are not included in the listed dimensions.
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From the manufacturer

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Guest Ratings & Reviews

4.6 out of 5 stars with 5 reviews
100% would recommend
3 recommendations
quality: 4.5 out of 5

Cute, but small

3 out of 5 stars
Amy - 8 months ago, Verified purchaser
Although it is very cute, it isn’t as practical as I’d hoped. A 1/2-inch 3-ring binder does not fit in the zipped portion of the pack, it will not zip. (You can just velcro the flap closure without zipping, but I don’t trust that things wouldn’t still fall out) A folder (measuring 9-1/4” x 12”) just barely fits and zips if you fuss with the corners while zipping it up. Also, the glitter is messy! My kindergartener cannot use the backpack without getting glitter on her hands, and everything she then touches. The colors that are painted on the butterfly wings were much darker and not as pretty as shown in the pictures online. The pink is almost a dark florescent, glow-in-the-dark pink, and the purple is a darker blue-ish purple. Otherwise, it seems sturdy enough for daily use, and I love that it has 2 water bottle holders on sides. My 5 year old likes it regardless of the colors or lack of space, what little girl wouldn’t love a sparkly butterfly backpack. I was slightly disappointed as it wasn’t exactly what I expected. This would be best suited for daycare or preschool use, or where it isn’t necessary to bring a binder or folder back-and-forth from school each day.
quality: 4 out of 5
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Beautiful backpack

5 out of 5 stars
Would recommend
Grandma - 1 year ago, Verified purchaser
Very pleased with this purchase. Darling backpack with lots of room. My granddaughter loves the sparkle!
quality: 5 out of 5
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5 out of 5 stars
Would recommend
Ella - 1 year ago, Verified purchaser
Very pretty, well made!!! My daughter and I loved it!
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Perfect Size

5 out of 5 stars
Would recommend
Bixbee - 2 years ago, Verified purchaser
This might be a kids backpack but I loved it so much I had to get it for my 23 year old self. I have a trip coming up and thought it'd be the perfect little carry on for my wallet, iPad and snacks. It fits it all perfectly and is so so cute. Also the mission of "One Here. One There" is another reason why I purchased the backpack. Also, the glitter does not flake off!!!
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