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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

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The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors,Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans”untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third oneAlignment, Renewal, and Red Ocean Trapsthat address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market spaceand making the competition irrelevant.To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Renée Mauborgne?s research shows that is not the way to create profitable growth in the future.

In their book Blue Ocean Strategy?now expanded and with a new Preface by the authors?Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"?untapped new market spaces ripe for growth. Such strategic moves, which the authors call ?value innovation,? create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company, organization or government can use to create and capture their own blue oceans.

A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Learn more at blueoceanstrategy.com. Published by Harvard Business Review Press.
Edition: Expanded
Number of Pages: 287
Genre: Business + Money Management
Sub-Genre: Management, Development / Business Development, Strategic Planning
Format: Hardcover
Publisher: Perseus Distribution Services
Author: W. Chan Kim & Renee Mauborgne
Language: English
Street Date: January 20, 2015
TCIN: 16470521
UPC: 9781625274496
Item Number (DPCI): 247-34-2881
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$21.75
MSRPReg: $32.00 Save $10.25 (32% off)
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