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Blueair Blue Pure 411 Auto HEPA Silent Air Purifier

Blueair Blue Pure 411 Auto HEPA Silent Air Purifier - image 1 of 4Blueair Blue Pure 411 Auto HEPA Silent Air Purifier - image 2 of 4Blueair Blue Pure 411 Auto HEPA Silent Air Purifier - image 3 of 4Blueair Blue Pure 411 Auto HEPA Silent Air Purifier - image 4 of 4
Blueair Blue Pure 411 Auto HEPA Silent Air Purifier - image 1 of 4

About this item


  • Performance you can trust; Independently evaluated and third-party tested for performance as part of the AHAM Verifide® Program for room air cleaners
  • Recommended for small rooms; Completely filters air in a nursery, guest bedroom, or home office about every 12.5 mins (approx. 4.8x an hour at 190 square feet) on high
  • Intuitive Auto mode; Automatically adjusts to real-time conditions reported by the particle sensor to maintain a comfortable home environment
  • Combination filter; Carbon traps light odors; HEPASilent technology removes 99.97% of airborne particles down to 0.1 micron, like pollen, dust, and viruses⁰
  • Low noise and energy; Quieter than a soft whisper on low speed (18-48 dB) and ENERGY STAR rated to consume less energy than an LED lightbulb (2-10 W)
  • Customize freely; Washable fabric pre-filter in Arctic Trail (gray) included; Additional pre-filter colors inspired by Scandinavian nature sold separately


Dimensions (Overall): 16.7 Inches (H) x 7.9 Inches (W) x 7.9 Inches (D)

Weight: 3.8 Pounds

Number of Settings: 3

Wattage Required: 10 Watts

Filter Type: HEPA

Industry or Government Certifications: CARB Certified

Room Size Range: 100-300 sq. ft.

Allergens Captured: Pollen, Pet Dander, Household Dust, Odors, viruses, Bacteria

Power Source: Electric

Battery: No Battery Used

Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 81812154
UPC: 689122018928
Item Number (DPCI): 085-00-0083
Origin: Imported


The Blue Pure 411 Auto air purifier takes a simple approach to air quality management with an integrated particle sensor, Auto mode setting, and LED air quality display. Independently evaluated for performance by the AHAM Verifide® Program for a Clean Air Delivery Rate (CADR) of 123 for fine smoke particles, 96 for pollen particles, and 107 for dust particles. Best for small rooms like nurseries, guest bedrooms, and home offices with a 360° air intake to filter room air about every 12 minutes (about 5x an hour at 190 ft²) on high. The 3-step filter works with HEPASilent™ filtration technology to remove 99.97% of airborne particles down to 0.1 microns, like pollen, dander, mold, bacteria, viruses⁰ and more, while a layer of activated coconut carbon traps light household odors. Features a 3-color LED air quality display and one-touch enabled Auto mode setting to auto-adjust to real-time conditions. ENERGY STAR rated using less energy than an LED lightbulb (2-10 W) and quieter than a whisper on low (18-48 dB). Change color with five fabric pre-filters inspired by Scandinavian nature. Pre-filter in Arctic Trail (gray) included; Additional colors sold separately. All Blueair purifiers are AHAM Verifide® for Clean Air Delivery Rate and recommended room size, ENERGY STAR rated, and tested by the California EPA Air Resources Board (CARB) for safe ozone emissions.​
⁰This air purifier has not been tested against Coronavirus, and Blueair does not claim to capture, remove, or kill 2019-nCoV.
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Shipping options

Get it by Tue, Sep 21 with free 2-day shipping

Shipping details

Estimated ship dimensions: 7.9 inches length x 7.9 inches width x 16.7 inches height
Estimated ship weight: 3.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

4.6 out of 5 stars with 128 reviews
87% would recommend
8 recommendations
quality: 4.5 out of 5
value: 4.4 out of 5

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