A little bit of water reveals a whole lot of magic in the outrageous world of Blume! Anything but ordinary, Blume dolls come hidden inside flower pots just waiting to be discovered-all they need is you! Best of all, who you grow and what's inside is a total surprise! Each Blume doll features unique, over-the-top hairstyles and outfits that can be interchanged with other dolls. The flower pot comes packed with 10+ surprises that include fashion shoes, a sticker sheet, and a mini friend, as well as a secret playset. Who will you blume? Collect all 22 Blume dolls to mix and match hairstyles and outfits and build out your world!
2020 Toy of the Year Award Finalist
2020 Toy of the Year Award Finalist: Known as the "Oscars" of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.