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BMW Group Home Plant in Munich (Hardcover) (Caroline Schulenburg)

BMW Group Home Plant in Munich (Hardcover) (Caroline Schulenburg) - image 1 of 1

About this item

BMW is the iconic German luxury automobile, motorcycle, and engine manufacturer. Headquartered in Munich, it also owns MINI and Rolls-Royce Motor Cars, making it one of the best-selling automakers in the world. One constant of BMW, since the very beginning, has been its knack for combining the brand’s long tradition of craftsmanship with cutting-edge technology in production.
            Generously illustrated with historical and contemporary photographs, The BMW Group Home Plant in Munich gives fans of the beloved brand an opportunity to go behind the scenes at the nucleus of BMW automobile and engine production in the heart of Munich. Beginning with the foundation of a new plant by Gustav Otto, which became the BMW AG in 1922, and continuing on to the newest and most exciting breakthroughs in technology guiding the industry today, the book provides a comprehensive chronicle of industrial developments at BMW over the years, including key turning points and contributions by current and former BMW employees discussing the company’s history and approach to modernization.
Number of Pages: 271
Genre: Transportation
Format: Hardcover
Publisher: Univ of Chicago Pr
Author: Caroline Schulenburg
Language: English
Street Date: September 15, 2016
TCIN: 51738375
UPC: 9783777425528
Item Number (DPCI): 248-30-5899
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MSRPReg: $34.95 Save $1.75 (5% off)
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