$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- UNSTOPPABLE VIBRANCY
- TrueColorSeal Technology locks in hair color to help protect against water-fading, mazimizing vibrancy. MOISTURIZING SHINE
- HydraShine Conditioner moisturizes + smoothens hair. INTENSE COLOR
- Need a boost of color? The hair Color Boost Glaze amplifies your color anytime. Shade: Cafecito, powerful coffee tones that will boost your energy. One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet. After 2 weeks, apply the Color Boost Glaze to recharge and boost your color! With gloves on, apply the Color Boost Glaze to clean, damp hair; Leave it for 2-5 minutes; Rinse, style and enjoy!
Description
INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it! Read and follow instructions on enclosed leaflet. Before coloring, do the allergy test and strand test. With gloves on, open tube 1 and squeeze contents into bottle 2; shake. Apply to hair according to the instructions and timing in the enclosed leaflet. Rinse and shampoo. Apply the HydraShine Conditioner (3). Dry and style your hair and admire your bright, bold color! After 2 weeks, apply the Color Boost Glaze to recharge and boost your color! With gloves on, apply the Color Boost Glaze to clean, damp hair; Leave it for 2-5 minutes; Rinse, style and enjoy!
Hair Type: Curly, All Hair Types, Coarse
Health Facts: Contains Hydrogen Peroxide, Contains Argan Oil, Contains Shea Butter, Contains Coconut Oil
Product Warning: Eye irritant, Adult Use Only, not for children under the age of 12
Product Form: Cream
Sustainability Claims: Not Tested on Animals
Includes: Applicator, Gloves
Beauty Purpose: Shine Enhancing, Moisturizing, Hair Coloring
Processing Time: 30 Minutes
Net weight: 7.7 Ounces
TCIN: 89457808
UPC: 4064666595153
Item Number (DPCI): 063-01-1095
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
permanent color cream: aqua/water eau, propylene glycol, cetearyl alcohol, trisodium ethylenediamine disuccinate, 2-methoxymethyl-p-phenylenediamine, ammonia, sodium sulfate, hydroxyethyl-3.4-methylenedio xyaniline hcl, parfum/fragrance, dicetyl phosphate, resorcinol, sodium sulfite, ceteth-10 phosphate, steareth-200, ascorbic acid, sodium| hydroxide, 2-methylresorcinol, xanthan gum, disodium edta, 1-hydroxyethyl 4.5-diamino pyrazole sulfate, 2.4- diaminophenoxyethanol hcl, 4-amino-2- hydroxytoluene activator: aqua water eau, hydrogen peroxide, paraffinum liquidum/mineral oil/huile minerale, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, hydrashine conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, malic acid, glutamic acid, parfum/fragrance, benzyl alcohol, benzyl benzoate, edta, histidine, cocos nucifera (coconut) oil, sodium chloride, hexyl cinnamal, linalool, magnesium nitrate trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroiso thiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, citric acid, potassium sorbate, sodium sulfite, sodium benzoate, color boost glaze: aqua water eau, propylene glycol, cetearyl alcohol, behentrimonium chloride, steareth-20, phenoxyethanol, parfum/fragrance, glycerin, isopropyl alcohol, mica, polyquaternium-37, potassium phosphate, propylene glycol dicaprylate/dicaprate, basic red 76, hydroxyethyl -2-nitro-p-toluidine, hc blue 16, argania spinosa kernel oil, butyrospermum parki (shea) butter, hc red 10, basic brown 17, titanium dioxide, benzyl salicylate, ho red 11, ppg-1 trideceth-6, limonene, sodium hydroxide, linalool, sorbitan oleate, acrylates/stearyl methacrylate copolymer, citric acid, edta.
Shipping details
Estimated ship dimensions: 6.5 inches length x 3.59 inches width x 2.36 inches height
Estimated ship weight: 0.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate the vibrant and long-lasting colors of this hair dye, which often leaves hair feeling soft and shiny. The product is easy to apply and has a pleasant scent. However, some guests experienced issues with the color not matching the box or staining. Overall, it is recommended for its rich color and gentle formula.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 573 reviews
quality: 3.25 out of 5
effectiveness: 3.5 out of 5
value: 3.25 out of 5
40% would recommend
5 recommendations
Beware of incentive reviews
2 out of 5 stars
Thumbs down graphic, would not recommend
Anna S - 19 days ago
Never experienced a hair dye staining my scalp and leaving a splotchy stain. The gloves are also the worst, too big and grip well to hands. I’m hoping the end result will make up for it. Just gone done dyeing my hair and I’m not too pleased.
Amazing!
5 out of 5 stars
Mathias1 - 22 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] It works great and does not damage hair. Vibrant color and maximum shine !
The dye was a beautiful color .
5 out of 5 stars
Twinsmom20178 - 26 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The dye was a beautiful color . It was easy to apply to my hair. The color turned out really cute on my hair. It was almost a plum color when my hair was fully dry. The dy had a light scent and my skin did not change due tithe dye being applied.
Color bleeds
2 out of 5 stars
Thumbs down graphic, would not recommend
TTReview - 27 days ago, Verified purchaser
Beautiful color but it bled every time it got wet and stained my towels.
Best dye I’ve ever used!
5 out of 5 stars
Thumbs up graphic, would recommend
Christina G - 27 days ago, Verified purchaser
Best dye I’ve ever used! I colored my hair about a month ago …. color is still perfect and no gray hair showing at all.. and I wash my hair everyday ! :)
Didn’t do much for my hair
2 out of 5 stars
Breanna2 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My hair was already bleached. I used this product to touch up the yellow-ness in my hair, I left it in for about 45 mins and I didn’t notice a difference in the color of my hair.
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Bold & Bright line; yet, we are truly saddened to learn that your hair color did not change at all! We want to assure you that we are entirely dedicated to offering our support. Since there are quite a few variables to consider on the no color results you received, we feel it is best to speak with you directly. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
Great coverage and beautiful
5 out of 5 stars
Ksimco6 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Beautiful color, easy to use, wonderful coverage. I'm a licensed cosmetologist and I tried this product. I was not disappointed at all. It is Beautiful. I've had many compliments on the color.
If you like Pina Colada!
5 out of 5 stars
Freedreamer3 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This color was bold and bright , just like the description said it would be. Wow! I loved it!
It was pretty, I enjoyed the color.
3 out of 5 stars
Jamie8 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Was a great color on my medium skin tone. Easy to do.
Almost Doesn’t Count
3 out of 5 stars
GeorgieCycle2 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The product was packaged beautifully. The amount of the product was not enough for my hair. My hair is curly, dark and thick. The color did not take to my hair. I will not be buying this product.
Easy-to-use, lasted 2 week b4 fading
5 out of 5 stars
Itsomie6 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Not bad, faded quicker than I'd like.good smelling.
Great color
5 out of 5 stars
Lee3867 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I love the cold and how it had a treatment for after a week
Review of Clairol Deep guava hair dye.
5 out of 5 stars
Nicole1 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My overall review is it is a great brand and very high quality products used
Waaaay too dark
1 out of 5 stars
Thumbs down graphic, would not recommend
Happykitty - 5 months ago, Verified purchaser
I’m a veteran at-home hair dyer and this turned out SO much darker than the box indicated. More like a black-brown. Will not purchase again and will be very wary of any Clairol color going forward.
Fabulous color and feel soft
5 out of 5 stars
Pebbles13 - 5 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Left my hair great,feel soft. Love the color. Love it
Great hair dye
5 out of 5 stars
Nissie6 - 5 months ago
originally posted on Clairol
I love the color it gave me my hair is not dead after use and color glaze smells so good
Clairol Bold and Bright Intense Cherry
5 out of 5 stars
JHC8435 - 5 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Enjoyed the color and the boost glaze, but def could've used 2 boxes. I made it work with one, but think the color could have been way bolder if i hadn't stretched it out. If you have full or long hair, def consider getting 2 boxes! The color is vibrant, didn't smell harsh or burn my scalp as some others do. Left hair soft and shiny! I would recommend and will buy again! Thanks for letting me test this product in exchange for honest review!
Healthy shine
5 out of 5 stars
Dahna - 6 months ago
originally posted on Clairol
Just tintes today. My dry hair looks healthy and vibrant
Hair color
5 out of 5 stars
Salpal9 - 6 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I tried this product over my gray hair and it actually covered it quite nicely the color was really pretty and that leaves my hair really really soft it was amazingly it was not smelly it was amazingly easy to use directions are easy to follow and it was very simple to do easy for anyone to handle follow the directions and you'll have no problem this was an awesome product I do I definitely recommend it I give it a 5 out of 5 to take a picture of your product trying to have some natural light as possible so we can see the product clearly we recommend this product
Cheap gloves
4 out of 5 stars
Crazytrain77 - 6 months ago
originally posted on Clairol
I like how this product colors, however the gloves are terrible! If you have tiny hands these are like putting boxes on your hands🫤the color runs underneath the baggie gloves and your nails are colored. That’s pretty sad that the gloves are so cheap. But that probably makes the price reasonable