Starts to soothe on contact and helps to provide fast relief from diaper rash discomfortLight, creamy paste with 16% Zinc Oxide seals out moistureFormula contains plant-based ingredients* and is ideal for daily prevention and treatment of mild to moderate diaper rash*Other ingredients may not be natural. Natural refers to the source of listed ingredients and allows for only minimal, non-chemical processing of these ingredients.Pediatrician-recommended brand** **ProVoice Survey February 1, 2019 to January 31, 2020