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Brand Admiration : Building a Business People Love (Hardcover) (C. Whan Park & Deborah J. Macinnis &

Brand Admiration : Building a Business People Love (Hardcover) (C. Whan Park & Deborah J. Macinnis & - image 1 of 1

About this item

Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions. The myriad real-world examples, using the world’s most admired brands, reinforce and make tangible the book’s concepts and integrative perspective. Brand Admiration will help readers understand how strategic and tactical elements of branding work together and over time. It is the only book that provides a coherent and integrated perspective on branding decisions over time. It discusses pertinent issues relevant to the introduction of a new brand to the marketplace, its enhancement in the face of competitive pressures and marketplace dynamics, and how it can be leveraged through brand extensions; brand alliances; partnerships, etc.

Number of Pages: 270
Genre: Business + Money Management
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: C. Whan Park & Deborah J. Macinnis & Andreas B. Eisingerich
Language: English
Street Date: October 3, 2016
TCIN: 51702538
UPC: 9781119308065
Item Number (DPCI): 248-30-1854
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MSRPReg: $30.00 Save $9.60 (32% off)
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