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Brand Buzz : 3 Breakthrough Secrets for Building a Winning Brand (Hardcover) (Adrienne Weiss & Greg
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From the branding gurus behind Dunkin Donuts, Build A Bear, Corner Bakery, and more
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, AdrienneWeiss and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand.
Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building.
This fast but powerful read shares stories of major brands who have improved their image and performance using these 3 rules. Gain notoriety, generate excitement, and earn loyal customers—start building your brand's buzz now!