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Brand Command : Canadian Politics and Democracy in the Age of Message Control (Hardcover) (Alex Marland)

Brand Command : Canadian Politics and Democracy in the Age of Message Control (Hardcover) (Alex Marland) - image 1 of 1
$41.75
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Canada’s style of politics has changed in recent years. Ministers are kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the answers, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests to understand what has happened to politics and government in Ottawa. He discovered that in the face of rapid changes in communication technology, the Prime Minister’s Office is relying on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it.

Number of Pages: 496.0
Genre: Political Science, Social Science
Sub-Genre: Media Studies
Format: Hardcover
Publisher: Univ of British Columbia Pr
Author: Alex Marland
Language: English
Street Date: March 9, 2016
TCIN: 51019358
UPC: 9780774832038
Item Number (DPCI): 248-14-3507

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