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Brand Identity Essentials, Revised and Expanded - (Essential Design Handbooks) (Paperback)

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Specifications

Number of Pages: 232

Genre: Art

Sub-Genre: Graphic Arts

Series Title: Essential Design Handbooks

Format: Paperback

Publisher: Rockport Publishers

Age Range: Adult

Book theme: Branding & Logo Design

Author: Kevin Budelmann & Yang Kim

Language: English

TCIN: 76435334
UPC: 9781631597084
Item Number (DPCI): 248-67-4588

Description

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness--and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
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