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Brand Singapore : Nation Branding After Lee Kuan Yew, in a Divisive World - by Koh Buck Song (Paperback)

Brand Singapore : Nation Branding After Lee Kuan Yew, in a Divisive World - by Koh Buck Song (Paperback) - image 1 of 1

About this item

  • First independent book about Singapore's national brand
  • Balanced critique of what has had an impact on shaping the Singapore brand through history
  • What next? Nation branding in the post- LKY era
  • What will take for Singapore to reach SG100
  • Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy
Number of Pages: 237
Genre: Business + Money Management
Format: Paperback
Publisher: Natl Book Network
Author: Koh Buck Song
Language: English
Street Date: February 7, 2018
TCIN: 53328241
UPC: 9789814779241
Item Number (DPCI): 248-61-2532
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$12.78
MSRPReg: $18.99 Save $6.21 (33% off)
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