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Brand Singapore : Nation Branding After Lee Kuan Yew, in a Divisive World - by Koh Buck Song (Paperback)

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about this item

  • First independent book about Singapore's national brand
  • Balanced critique of what has had an impact on shaping the Singapore brand through history
  • What next? Nation branding in the post- LKY era
  • What will take for Singapore to reach SG100
  • Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy

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