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Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Hardcover) (Elena

Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Hardcover) (Elena - image 1 of 1

About this item

"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"--
Number of Pages: 457
Genre: Business + Money Management
Series Title: Advances in Marketing, Customer Relationship Management, and E-services
Format: Hardcover
Publisher: Igi Global
Author: Elena Veselinova & Marija Gogova Samonikov
Language: English
Street Date: August 31, 2017
TCIN: 52815351
UPC: 9781522524175
Item Number (DPCI): 248-48-1420
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