Loading, please wait...

product description page

Building Brand Experiences : A Practical Guide to Retaining Brand Relevance - (Paperback)

Building Brand Experiences : A Practical Guide to Retaining Brand Relevance -  (Paperback) - image 1 of 1

About this item

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

Number of Pages: Xiv, 280 pages :
Genre: Business + Money Management
Sub-Genre: Marketing, Advertising + Promotion, Sales + Selling
Format: Paperback
Publisher: Kogan Page Ltd
Book theme: General
Author: Darren Coleman
Language: English
Street Date: July 28, 2018
TCIN: 53435913
UPC: 9780749481568
Item Number (DPCI): 248-67-5806
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
In stock - free standard shipping with REDcard
Not in stores

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.