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Business of Opera (Hardcover)

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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors’ aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
Number of Pages: 218.0
Genre: Music, Performing Arts
Sub-Genre: Genres + Styles / Opera, Business Aspects
Series Title: Ashgate Interdisciplinary Studies in Opera
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: February 9, 2016
TCIN: 50597101
UPC: 9781472429452
Item Number (DPCI): 248-08-7231

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