Loading, please wait...

product description page

Business of Plant Breeding : Market-Led Approaches to New Variety Design in Africa: Includes USB Stick

Business of Plant Breeding : Market-Led Approaches to New Variety Design in Africa: Includes USB Stick - image 1 of 1

About this item

The Business of Plant Breeding is the result of a study on demand-led plant variety design for markets in Africa, sharing best practices from private and public sector breeding programs worldwide that are applicable to improving tropical crops in Africa. The study was sponsored by the Australian Centre for International Agricultural Research, the Crawford Fund, and the Syngenta Foundation for Sustainable Agriculture. It was managed by the University of Queensland.

Beginning with an overview of the principles of demand-led plant breeding, the book then discusses aspects such as understanding the demands of clients and markets in rural and urban areas, foresight in setting product profiles and breeding targets, and determining breeding strategy and stage plans. It also covers measuring success and making the business case for future investments in breeding programs that will deliver new varieties to meet market demands.

The book:
- Brings together the experience of plant breeders around the world, representing universities, national plant breeding programs, regional and international agricultural research institutes, and private seed companies, showcasing how to respond to changing market demands
- Provides educational resource materials within each chapter
- Includes templates for use as planning tools by plant breeding programs for determining priority traits that meet market demands

An important read for professionals and students of plant breeding and genetics, this book is also a useful resource for anyone interested in developing and disseminating new, market-led technologies to increase productivity and profitability in tropical agriculture.
Number of Pages: 210
Genre: Technology
Format: Hardcover
Publisher: Stylus Pub Llc
Language: English
Street Date: December 28, 2017
TCIN: 53253929
UPC: 9781786393814
Item Number (DPCI): 248-58-9564
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
In stock - free standard shipping with REDcard
Not in stores

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.