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Business Research : A Guide to Planning, Conducting, and Reporting Your Study - (Paperback)
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Donald Cooper's Business Research: A Guide to Planning, Conducting, and Reporting Your Study providesan in-depth view of the research process and design. It connects the learning objectives of these topics with how to write a research report. The goal is to give the student sufficient background to start a term project or research paper with confidence.
This book’s intention is to lessen the anxiety associated with complicated research assignments and term projects. To use the authors words, “By using this book, students will not need to purchase the current comprehensive textbooks.” Although quantitative research receives abundant coverage, this is the only book that includes both qualitative research and mixed designs such as, Experimental, Nonexperimental, Quantitative and Qualitative.
This book separates itself in the market by being the only book that creates a practical and realistic path through the research process. Dr. Cooper has reviewed over 30-research design textbooks in the market. In his review, he has found that most texts complicate the entire design taxonomy. He has created a more simplified design method that all students will find useful and valuable.