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Campaign Confessions : Tales from the War Rooms of Politics (Paperback) (John Laschinger)

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About this item

A political journey following Canada’s only full-time political campaign manager through forty-seven campaigns over four decades.From William Grenville Davis to Justin Trudeau, John Laschinger takes readers behind the scenes and deep into the numbers on Canadian and international politics.Canada’s only full-time campaign manager opens the doors to backrooms and war rooms of political campaigns he has run, provides lessons for aspiring campaign managers, and exposes what really happens behind the scenes.He details all of the tools in a campaign manager’s arsenal — policy, organization, research, the war room, negative ads, money, and social media. A of course the most important piece, and the biggest wildcard, the candidate, whose performance is central to earning a victory or a loss.A political journey following Canada’s only full-time political campaign manager through forty-seven campaigns over four decades.From William Grenville Davis to Justin Trudeau, John Laschinger takes readers behind the scenes and deep into the numbers on Canadian and international politics.Canada’s only full-time campaign manager opens the doors to backrooms and war rooms of political campaigns he has run, provides lessons for aspiring campaign managers, and exposes what really happens behind the scenes.He details all of the tools in a campaign manager’s arsenal — policy, organization, research, the war room, negative ads, money, and social media. A of course the most important piece, and the biggest wildcard, the candidate, whose performance is central to earning a victory or a loss.
Number of Pages: 263
Genre: Political Science
Format: Paperback
Publisher: Ingram Pub Services
Author: John Laschinger
Language: English
Street Date: October 4, 2016
TCIN: 51859958
UPC: 9781459736535
Item Number (DPCI): 248-35-8310
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