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Categorical Statistics for Communication Research (Hardcover) (Bryan E. Denham)

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Designed for advanced undergraduate and graduate students in communication as well as faculty members and research professionals in the public and private sectors, Categorical Statistics for Communication Research presents scholars with a discipline-specific guide to categorical data analysis.-The text blends key background information and formulas for statistical procedures with data analyses illustrating techniques such as log-linear modeling and logistic regression analysis. Techniques addressed in the book can be applied to data gathered through surveys, content analysis, and oche methods, and the text also includes instructions for categorical data_ analyses in IBM SPSS.

The book begins with an introduction to categorical statistics and then moves to chi-square analysis, covering both goodness-of-fit and independence testing, before addressing measures of association. Next is a discussion of contingency tables in three dimensions, followed by two chapters on log-linear modeling and three chapters on logistic regression analysis. Additional chapters address probit models, Poisson and negative binomial regression, and interrater reliability analysis. A series of sidebars focus on measurement issues in categorical statistics. The result is a text that makes a significant contribution both theoretically and methodologically to disciplinary research.
Number of Pages: 270
Genre: Social Science, Language + Art + Disciplines
Sub-Genre: Communication, Research
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: Bryan E. Denham
Language: English
Street Date: October 17, 2016
TCIN: 52257293
UPC: 9781118927106
Item Number (DPCI): 248-44-4553
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