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Categorical Statistics for Communication Research (Paperback) (Bryan E. Denham)

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Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

  • Provides techniques for analyzing categorical data from a communication studies perspective
  • Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
  • Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
  • Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Number of Pages: 224
Genre: Social Science, Language + Art + Disciplines
Sub-Genre: Communication, Research
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Bryan E. Denham
Language: English
Street Date: October 24, 2016
TCIN: 51821521
UPC: 9781118927090
Item Number (DPCI): 248-34-5883

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