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Celebrity Culture and the Entertainment Industry in Asia : Use of Celebrity and Its Influence on

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Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.
 
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural, and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide insider accounts of celebrity formation, management, and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.
 
Number of Pages: 189.0
Genre: Social Science
Format: Paperback
Publisher: Univ of Chicago Pr
Author: Vivienne Leung & Kimmy Cheng & Tommy Tse
Language: English
Street Date: August 15, 2017
TCIN: 52741735
UPC: 9781783208074
Item Number (DPCI): 248-46-9033

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