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Cementing Customer Relationships (Paperback) (H. James Harrington & Thomas H. Carmody)

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This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future markets and new demand. It examines customer alignment tools and derivative models, customer engagement tools, and scorecards that create lasting relationships, customer retention, and data mining models.

This book explains the importance of value propositions and how to use them to identify issues and opportunities to close performance gaps. It discusses how to create key questions to address each opportunity, develop data packages to assist in answering key questions, and identify potential answers to key questions. Then, these potential answers can be used to create a comprehensive list of value propositions that should be used.

Number of Pages: 175
Genre: Business + Money Management
Sub-Genre: Quality Control, Customer Service
Series Title: The Little Big Book Series
Format: Paperback
Publisher: Taylor & Francis
Author: H. James Harrington & Thomas H. Carmody
Language: English
Street Date: November 15, 2018
TCIN: 16107576
UPC: 9781466590663
Item Number (DPCI): 247-21-2741
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