product description page

Challenge of Bric Multinationals (Vol 11) (Hardcover)

Challenge of Bric Multinationals (Vol 11) (Hardcover) - image 1 of 1

about this item

Editors Van Tulder, Verbeke, Carneiro, and Gonzalez-Perez, present readers with a collection of academic and research perspectives on the internationalization strategies of several multinational enterprises from the BRIC (Brazil, Russia, India, China) countries. The editors have organized the eighteen chapters and seven cases that make up the main body of the text in six parts devoted to the challenge of the BRIC multinationals; international expansion patterns, international organization, and environmental trends among BRIC multinationals; and Brazilian, Russian, Indian, and Chinese multinationals in an international context. Rob van Tulder is a faculty member of the University of Rotterdam, The Netherlands. Alain Verbeke is a faculty member of the University of Calgary, Canada. Jorge Carneiro is a faculty member of the FGV São Paulo School of Business Administration in Brazil. Maria Alejandra Gonzalez-Perez is a faculty member of Universidad EAFIT in Colombia. Distributed in North America by Turpin Distribution. Annotation ©2017 Ringgold, Inc., Portland, OR (
Number of Pages: 672.0
Genre: Business + Money Management
Sub-Genre: International / General
Series Title: Progress in International Business Research
Format: Hardcover
Publisher: Emerald Group Pub Ltd
volume number: 11.0
Language: English
Street Date: November 23, 2016
TCIN: 51280244
UPC: 9781786353504
Item Number (DPCI): 248-18-5477

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.