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This book features thirty in-depth, candid interviews with notable individuals holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from a wide spectrum of entities, ranging from leading corporations, nonprofits, and government entities to hot startups. As more CMOs ascend the ladder to CEO, the varied career stories from the mouths of these thirty exemplars constitute a veritable treasure map for marketers seeking to boost growth and enhance the brands of their organizations and themselves.
More broadly, these no-holds-barred interviews will entertain and enlighten all those who interact with marketing departments, including other C-level executives, managers, and personnel across the organizational gamut. Trends in digital marketing, analytics, and marketing automation have pushed marketing to the forefront of many organizations and increased overlap with other business functions that were previously viewed as separate and distinct from marketing. Today, marketing directly influences sales, HR and recruiting, and technology, requiring individuals in these roles to understand better how marketing works and how it can help them achieve their objectives. These current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data.
Founder of an international marketing agency and contributor to business publications such as Forbes, Mashable, and TechCrunch, Josh Steimle elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent individuals profiled in this book.