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China Factor : Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global
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Breathe a New Fire is a guide for Western companies to understand how their new competitors from China do business and how they can change their game to win in global markets.Breathe a New Fire offers Western businesses a practical framework based on first-hand experience leading a competitive program at a high-tech multinational. It suggests how they can succeed in this new global paradigm by changing the way they do business – by breathing a new fire.