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Chutzpah & Chutzpah : Saatchi & Saatchi: the Insiders' Stories (Hardcover) (Richard Myers & Simon Goode

Chutzpah & Chutzpah : Saatchi & Saatchi: the Insiders' Stories (Hardcover) (Richard Myers & Simon Goode - image 1 of 1

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This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business. Responsible for generating some of the most memorable and groundbreaking advertising of the last 50 years, Saatchi & Saatchi became infamous in their own right. Made up of maverick thinkers and ingenious talent, they broke rules and won big pitches, attracting the business of some of the world’s most successful companies. For the first time, the extraordinary story of Saatchi & Saatchi’s meteoric rise is told by those instrumental in its success—creatives, account handlers, PAs, and directors—each with their own fascinating stories to tell.
Number of Pages: 195.0
Genre: Business + Money Management
Format: Hardcover
Publisher: Trafalgar Square
Author: Richard Myers & Simon Goode & Nick Darke
Language: English
Street Date: September 1, 2017
TCIN: 52837942
UPC: 9781782436584
Item Number (DPCI): 248-48-7105

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