Clairol Natural Instincts Demi-Permanent Hair Color

Clairol Natural Instincts Demi-Permanent Hair Color - image 1 of 4Clairol Natural Instincts Demi-Permanent Hair Color - image 2 of 4Clairol Natural Instincts Demi-Permanent Hair Color - image 3 of 4Clairol Natural Instincts Demi-Permanent Hair Color - image 4 of 4
Clairol Natural Instincts Demi-Permanent Hair Color - image 1 of 4
$9.29When purchased online

About this item

At a glance

Vegan
Vegan

Highlights

  • NOW 20 MINUTE PROCESSING TIME
  • YES, coconut and aloe vera.
  • NO ammonia or added parabens.
  • Lasts 28 washes and blends away grays.

Specifications

Hair Type: All Hair Types
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil
Product Warning: Adult Use Only
Product Form: Cream
Includes: Gloves
Beauty Purpose: Deep Hydration, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
TCIN: 13810932
UPC: 3614226794451
Item Number (DPCI): 063-01-1195
Origin: Made in the USA or Imported

Description

Clairol Natural Instincts Demi-Permanent, Ammonia-Free Hair Color Get a rush of color and boost of shine. YES, coconut and aloe vera. NO ammonia or added parabens.

Discover your natural way to shine! Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes.
Vegan
A product that has an on-pack unqualified independent third-party certification or a statement that the entire product (not individual product components) is vegan.
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Ingredients:

color cream: aqua/water, propylene glycol, ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, resorcinol, fragrance, sodium sulfite, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, 2-methylresorcinol, steareth-200, xanthan gum, sodium hydroxide, titanium dioxide (ci 77891), m-aminophenol, disodium edta, 4-amino-2-hydroxytoluene, tocopheryl acetate, color activator: aqua/water, paraffinum liquidum/ mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, brilliant shine conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, edta, histidine, cocos nucifera (coconut) oil, sodium chloride, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, bht, ascorbic acid, potassium sorbate, sodium benzoate, sodium sulfite

Shipping details

Estimated ship dimensions: 6.49 inches length x 3.58 inches width x 2.36 inches height
Estimated ship weight: 0.51 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How long does the color normally last? I'm looking for a temporary dye to dye my brunette hair black. I only need the color for a few days.

submitted by Willec94 - 6 years ago
  • A: I wouldn't use this product for that. It's "semi-permanent" and the color may fade somewhat over time (weeks or months) but in my experience the color never completely goes away. I only retouch the roots once a month and the color stays continuous to the tips.

    submitted byrwc - 6 years ago
  • A: This hair color usually last a couple of months but, the more you shampoo the quicker it will wash out.

    submitted byparticulargirl - 6 years ago
  • A: Hi Willec94, Clairol's Natural Instincts Hair Color can last up to 6 weeks. Hope this helps!

    submitted byTarget Beauty Concierge - 6 years ago
    Brand expert
  • A: New growth is the main factor. My gray hair starts to come in around 2 weeks after applying semi-perminent dye. The shaft of the hair is fine but the roots will need to be touched up as they grow in.

    submitted byTMH - 10 months ago

Q: I have dark blonde hair - I'd like to try the demi-permanent hair color in the dark red/ruby. I want dark red hair for awhile to see if I like it. Will it turn my blonde hair orange or some funky color?

submitted by ter28 - 3 years ago
  • A: Natural instincts is a demi-permanent hair color. That means the color doesn't permanently alter your virgin hair, it only deposits beautiful tones. This is made to enhance color and boost shine. I am not sure if it would deposit the color that you are looking for.

    submitted bymyry - 3 years ago
  • A: Someone with natural, uncolored hair who wants to try color, can chose from Natural Instincts flattering shade palette. Depending upon your natural color, you can change the tone or darken the color. So for instance, if you’re a light brown or even a darker brown, you can put a reddish shade on and create a beautiful effect on your natural color. Your natural color will come through, but the tone will be different. As always, feel free to call 1-800-Clairol to get a customized shade recommendation. Enjoy your beautiful, healthy shiny color with Natural Instincts

    submitted bymyry - 3 years ago

Q: I only want a hair that will actually wash out my hair over time, I love my hair now, but I want to dye it to just try it out, will this wash out completely?

submitted by rocky12 - 3 years ago
  • A: I’d be very careful because in my experience it never washes out completely. So I wouldn’t use a color more than a shade of two different from your natural color.

    submitted byTannerMiami - 3 years ago
  • A: yes. This only lasts for 28 washes. It's not meant to cover grays but enhances your natural hair color.

    submitted bymyry - 3 years ago

Q: I have blonde hair and i want to dye it brown for a couple weeks maybe but without having it grow out with a blonde root. Will it go away or is it mostly permanent?

submitted by paisleyprl - 3 years ago
  • A: I have found thats it’s mostly permanent despite it claiming to wash out in 28 shampoos. It fades but doesn’t wash away. I still don’t think you’d get a dramatic blonde root line though, because it does fade.

    submitted byTannerMiami - 3 years ago
  • A: It goes away after 28 washes. Natural Instincts is a Demi Permanent color. That means the color doesn’t permanently alter your natural virgin hair, it only deposits beautiful tones. Because of this, it gradually fades away every time you wash your hair. This is why you won’t get a harsh root line as your hair grows out.

    submitted bymyry - 3 years ago

Q: Can a guy with very a very gray mustache (and naturally black hair) use this on the mustache? Is there a way to keep remainder to use again? I get allergic reaction to Just ... products.

submitted by Tuckerdognc - 4 years ago
  • A: I would not recommend this to cover a very gray mustache and unfortunately, you are not able to keep the remainder to use again.

    submitted byNewHouse23 - 4 years ago
  • A: Try Just For Men. You can squeeze a little out of both the color gel and the developer and just use what you need as you go, safely saving the rest in their separate containers. Hair color can't be saved once the color and the developer mix.

    submitted byPeach - 2 years ago

Q: Will the color come out on dark/black hair?

submitted by applextree - 6 years ago
  • A: If you're using a bright red of some sort, you will see some difference, I'd say, but nothing else. These colors are much more subtle than permanent dyes. They do get more intense if you leave them on longer, but I don't know if that's necessarily a good idea. I'd say talk to a hairstylist for professional advice.

    submitted byojailady - 6 years ago
  • A: I have light brown hair, and it covers the gray somewhat but not all the way. I don't think it would cover on very dark hair.

    submitted byMM - 6 years ago

Q: Im unfamiliar with the whole hair coloring process. The only thing Ive ever done (once) was get highlights. Is this product safe to use with highlights?

submitted by MamaSeal - 6 years ago
  • A: Yes. This is a very hair friendly dye. Your hair will feel fuller and healthier after using it. I imagine that the highlighted areas will be a bit lighter than the rest is though. I used it for 20 years.

    submitted byjulie - 6 years ago
  • A: Highlights to your hair are lightened hair strands. Putting a hair color product, on your "highlights" and natural hair will change the color of all of your hair. Depending on the depth of color, whether you use a lighter or a darker color. Your hair will change accordingly. You must realize that the "highlighted sections' will not end up the same color as the rest of your hair. Read the directions before using.

    submitted byPhyllis - 6 years ago

Q: I plan on using this dye for my eyebrows. Due to my hair being thin, my hope is to dye my hairs along with the skin around it. Will this dye my skin along with the intend hairs? Or just the hair?

submitted by Ashleyy - 6 years ago
  • A: This will only dye your hair. The excess dye may stain your skin for a day until you wash but it is not permanent, nor is it meant to be. Please be very careful around your eyes with any hair dye product. Damage to your eyes is not reversible.

    submitted byPhyllis - 6 years ago
  • A: Any permanent hair dye will dye your skin as well as hair. BUT the dye will wear off your skin in a couple of days.

    submitted byscubagirl - 6 years ago

Q: If I want a light to medium brown with blond highlights (no red!!!!!), what number do you recommend?

submitted by kris - 6 years ago
  • A: As a retired Hairdresser of over thirty years experience, I will answer as best I can. The Natural Instincts does not contain peroxide therefore it will not lighten or basically change your color. { If you want to change your hair color use one with peroxide. My hints will be the same as far as the base of the colors . Red, black, Ash, Gold Cool.} Now using Natural Instincts... First, you must look at the hair color you have at present. If your hair is dark, it will not lighten, therefore Using a light color will effect your color very little. Black is black and very hard to get rid of. If you have white hair, your hair no longer has any basic color and will absorb whatever the base color is. Therefore remember the basics. R usually means Red base. White hair will look orange when using a straight red. If you use Ash . it means a green or purple base. White hair will come out a greenish or light purple shade of ...say light brown. G usually means gold tone. C usually refers to a cool tone, blue base, Which can mean a blond with cool tone has no gold or brassy color., more platinum tone, I am referring to a cool blonde. Without knowing what your basic hair color is, no one can tell you what color to use. So, take your basic color , and decide if the color you are selecting is close to what you want. The Natural Instincts does not contain peroxide therefore it will not lighten or basically change your color. It will enhance the color or give you highlights if your hair is already light enough. Now, I use 6.5C, lightest brown. on an 95 year old aunt with totally white hair. She likes her hair a soft light brown. Directions say leave it on 10 minutes. With solid white hair, this is not long enough. I put it on the roots for 10 minutes, comb it through the hair using all of it and leave for an additional 10 minutes. This leaves her hair natural looking, no gold brass or green or purple . A light to light medium brown. It holds color for months. It gets lighter but has never completely washes out. I re-color when needed. I hope this is not too confusing and is of some help.

    submitted byPhyllis - 6 years ago
  • A: Natural instincts blonde shades are non permanent color that only colors over either grey or already blonde hair. If you have brown hair and want blonde steaks you have to have the brown stripped out with a peroxide to make the streaks first. However If you already have light blonde or grey hair you could use either 9 or 8A to obtain a color with no red. (start with the 9 first).

    submitted byJLawrence - 6 years ago

Q: I've been using Clairol Nice & Easy 6R *forever* it seems. I'd love to switch to something that is less toxic. Will this product do the job on stubborn grey, even for 6 weeks?

submitted by julied - 5 months ago
  • A: Hey Julied, The Clairol Natural Instincts Demi-Permanent Hair color lasts 28 washes and blends away grays. YES, coconut and aloe vera. NO ammonia or added parabens. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert
3.9 out of 5 stars with 5756 reviews
63% would recommend
439 recommendations
quality: 3.53 out of 5
effectiveness: 3.45 out of 5
value: 3.54 out of 5

Does not wash out!

1 out of 5 stars
Marion - 13 days ago
originally posted on Clairol
Even after following the instructions on Color OPPS to remove this, I'm still stuck with the same semi permanent brown/black color.
1 guest found this review helpful. Did you?

Skip this product

2 out of 5 stars
Would not recommend
Sharkboy - 14 days ago, Verified purchaser
Used on my natural medium/dark brown hair to darken it up temporarily for an event after the sun lightened my hair up too much. Color is very flat and darker than expected. My normal healthy hair feels fried on the ends and I’m noticing more hair loss during showers and brushing than normal.
quality: 1 out of 5
1 guest found this review helpful. Did you?

COMPANY CHANGED PRODUCT

3 out of 5 stars
Would not recommend
Jack11 - 17 days ago, Verified purchaser
I have use this for 15yrs. As of the past 3yrs I have realized a difference in the chemistry mix compared to the old version. Does not appear to be the same. Washes out way to fast leaving a a color I didn’t intend
effectiveness: 2 out of 5
value: 2 out of 5
quality: 2 out of 5
1 guest found this review helpful. Did you?

Worst hair dye

1 out of 5 stars
Would not recommend
Mariyam - 17 days ago, Verified purchaser
Turn my hair red!! Didn't get on the roots
1 guest found this review helpful. Did you?

Worse hair dye!

1 out of 5 stars
Would not recommend
C - 19 days ago
Does not dye hair at all no matter how long you let it process!
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

User for 30 years

5 out of 5 stars
N.LEE@LAX - 19 days ago
originally posted on Clairol
I first started using Nat. Instead inmy mid 30's it made any grays look like highlights now I use a base color and use a darker shade as lowlights. People think I'm at least 10 years younger .
Did you find this review helpful?

Dyed my Hair on a whim

4 out of 5 stars
Would recommend
Kie - 22 days ago
Loved the process and the easy steps. Just the color I got came our way gather than what was estimated
value: 5 out of 5
effectiveness: 4 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Covered my grey hair! :)

5 out of 5 stars
Would recommend
Lady280 - 22 days ago, Verified purchaser
I’m glad I gave this product a try. It literally covered my stubborn grey hair with the first application. I only have one small complaint, my face around the hairline was also tented and very hard to remove therefore leaving a shadow color around the edge of my face. It looks as if it’s fading but it was very noticeable. I’ll look to see how to rectify this before my next application! Thanks for making such a wonderful product!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 4 out of 5
1 guest found this review helpful. Did you?

Black semi-permanent

5 out of 5 stars
Would recommend
FHarris - 29 days ago, Verified purchaser
Good rinse. Doesn't cover gray well. Gray coverage is about 2 weeks. The rest of my hair is still good.
2 guests found this review helpful. Did you?

Good Coverage

5 out of 5 stars
Would recommend
Omahaha - 1 month ago, Verified purchaser
I have been using this product for over a decade. It’s not harsh on your hair and the cost is just right. Overall, one box covers my shoulder length hair.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

No harsh Chemicals

5 out of 5 stars
Would recommend
Omahaha - 1 month ago, Verified purchaser
I have been using this product for decades. Its inexpensive, good variety of colors, good coverage for my grey hair and I only need 1 box. Most of all, the performance is excellent. I typically have color my grey hair once every 2 weeks.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Great Colors

4 out of 5 stars
Would recommend
Ward - 1 month ago, Verified purchaser
Many different colors to choose from. The smell is not strong. The color is very vibrant and smells good. It can leave hair a little dry so make sure to use a deep conditioner.
value: 4 out of 5
quality: 4 out of 5
effectiveness: 4 out of 5
1 guest found this review helpful. Did you?

Great hair color, with one flaw

4 out of 5 stars
Would recommend
Julia - 1 month ago, Verified purchaser
I really like this hair color, it is much gentler on my hair than permanent color, and the results are good. I just don't know why the gloves are designed for Shrek - they are so huge that they fall off as I'm applying the color...
quality: 5 out of 5
effectiveness: 4 out of 5
value: 4 out of 5
5 guests found this review helpful. Did you?

Black, not dark brown!

3 out of 5 stars
Would not recommend
Whitney - 1 month ago, Verified purchaser
I bought this to tame a really bad salon dye job, and it was okay. I purchased dark brown thinking it would add a bit of dimension to the highlights, but it turned all of my hair black. Granted, that is my natural hair color, so it wasn’t that big of a deal, but if you’re NOT looking for your hair to be black, maybe get the medium brown? I also have a few greys, and this did not cover them. Again, for me it wasn’t a big deal because that wasn’t my goal, but if you are looking to color your greys, this ain’t it. Overall, it did what *I* needed, but definitely did not get the results I was expecting.
quality: 2 out of 5
value: 2 out of 5
effectiveness: 2 out of 5
1 guest found this review helpful. Did you?

Good product

4 out of 5 stars
Would recommend
Joyce - 2 months ago, Verified purchaser
this is the product to use if you don't want as drastic contrast when covering grey. adds subtle highlists if you just want a boost to your all over color.
Did you find this review helpful?

hkk

1 out of 5 stars
hkk - 2 months ago, Verified purchaser
I've used natural and organic products for years and most work well, but this was the worst coverage I've had.
2 guests found this review helpful. Did you?

Very Happy with My Results!

5 out of 5 stars
Would recommend
Falcon - 2 months ago, Verified purchaser
I was a little nervous, since it's been +15 years since I box dyed my hair, but I was pleasantly surprised. This most mostly for covering my many gray hairs. No yucky smell, easy to use AND it looks very natural. I went darker than I intended but that wasn't the products fault, ha! I will definitely use this again. The pictures don't do it justice but hopefully it helps.
11 guests found this review helpful. Did you?

DO NOT BUY

1 out of 5 stars
Would not recommend
Bellaella - 2 months ago, Verified purchaser
Awful product. I bought the black and it did not cover my roots nor was it anywhere near a true black but more of a dark brown. I also felt like a lot of hair came out after I washed the dye out and my hair felt weak. Really regret buying this, should’ve stuck with my og hair dye. DO NOT WASTE YOUR MONEY
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
3 guests found this review helpful. Did you?

Dont buy

1 out of 5 stars
Would not recommend
Gema - 2 months ago, Verified purchaser
I ordered the dark burgundy color and it’s nowhere near burgundy. It’s completely back this brand is really misleading never again. For the price you would expect it to work
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Its really good

5 out of 5 stars
Would recommend
Kim - 2 months ago, Verified purchaser
It came out a bit darker than I thought it’d be, but I love it, my hair feels so soft and it’s shiny I did use 2 boxes because I have a lot of hair 10/10
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?

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