Health Facts: Ammonia-free, paraben-free, contains coconut oil
Product Warning: Adult Use Only
Product Form: Cream
Hair Color: Blonde
Beauty Purpose: Hair coloring
Bleach Volume: 12 volume peroxide
Processing Time: 20 minutes
Item Number (DPCI): 063-01-1183
Clairol Natural Instincts Semi-Permanent, Ammonia-Free Hair Color Get a rush of radiant, healthy-looking color and a boost of shine with 80% naturally derived ingredients. YES, coconut and aloe vera. NO ammonia or added parabens. Lasts 28 washes and blends away grays. Conditioning crème formula is gentle on all hair types and textures.
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
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I have used this product for a very long time! It has always colored evenly & covered the gray without drying out my hair. After reading many of the bad reviews for the "new, improved" version, I was really worried! I used this for the 1st time about 13 weeks ago. I usually have to get a cut and re-color no LATER than 10 to 11 weeks. With this new formula, my color is lasting longer by 2 to 3 weeks, and my hair feels great! (I use 5W.)
This was a great product. I used it for almost ten years (including the same shade). It was a great value and my stylists always complimented how healthy it left my hair. Unfortunately, this new formula is terrible. It doesn't cover gray hair at all and the color it deposits does not resemble the color on the box. Instead of the dark brown (nutmeg), it now leaves a brassy red color behind. I have no idea why they changed it.
The new Natural Instincts color is good but the formula is too oily. The creme conditioner is oily too. I use to color and my hair and it felt great right away. Now I have to color on a day I am not doing anything or wash right after. I know that is not what you should do But my hair is just too oily and limp. I hope you bring back the other formula again. My best, Crystal
1 reply from Clairol Consumer Affairs team - 5 days ago
We're sorry to hear that you've had this experience with the new formula of Natural Instincts, Crystal. Your feedback is important to us, and we value your loyalty very much. The new formula has extra conditioners now built into every step, so it's possible that it's simply too much for your hair. Our recommendation is to skip our ColorSeal Conditioner, or just use less for less time. You could use your normal conditioner after rinsing the color. If you have any questions about the new formula, or if this solution does not work for you, please give us a call at 1-800-252-4765. We will be more than happy to help you out further.
I thought this product was great. The quality is great. The smell is good. There isnt any harsh smelly chemicals which is a plus. I would recommend this product to family and friends. I was satisfied with this product. It did what it had to do.
Terribly disappointed. 5A has been perfet for me for years. it has been a rare product that I was loyal to
The new formula
- looks orangish (should be ash bown),
- doesn't cover well, doesn't last
- not shiney, looks dull
- stains skin,
- smells bad.
If you take these reviews and only averages on the "new formula" the review would be much much lower.
My hair goes down almost to my waist, and I used two boxes of dye to cover up my old blonde balayage and get my ends to match my natural black roots. The soft black color turned out to be a super opaque, unnaturally dark black before I washed it a few times.