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Co-creation and Learning : Concepts and Cases (Paperback) (K. B. Akhilesh)

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This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.
Genre: Business + Money Management
Language: English
Series Title: Springerbriefs in Business
Book format: Paperback
Pricing Code - MMBV: X
Author: K. B. Akhilesh
Publisher - MMBV: Springer Verlag
Street Date: November 25, 2016
TCIN: 51746839
UPC: 9788132236771
Item Number (DPCI): 248-31-1829

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