Colgate Optic White Platinum Express White whitening toothpaste is a revolutionary product in the Optic White collection. This breakthrough formula gives users whiter teeth in just three days just by brushing (for best results, use as directed for 4 weeks). The toothpaste contains 2x more of the whitening ingredient, Hydrogen Peroxide (vs. Colgate Optic White Sparkling Mint). Colgate Optic White Platinum Express White whitening toothpaste is safe for daily use, protects enamel and provides anti-cavity protection. Having a radiant and polished look is quick and easy with Colgate Optic White Platinum Express White.
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
A product that either makes an unqualified on-pack statement indicating that it does not contain aluminum, or carries an unqualified on-pack statement "no aluminum" or "aluminum-free."
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
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I love this so much! I received a sample in a Target beauty box and had to buy the full size right after I ran out. If you like really minty toothpaste, this is for you. You don't need much as it creates a foamy lather. I have seen my teeth become a little whiter over time too! Pros: -Super minty -Need small amount -Foamy lather -Whitens Cons: -Expensive
Recently switched to this toothpaste as they were out of my normal one. I was impressed at what a difference it made! I drink a lot of tea and coffee so my teeth are stained a little yellow. This brightens them sooo much and makes them look nice and clean!
I've been using this toothpaste for a little over a week and my teeth are at least one shade whiter (disclaimer; I am using the Optic White mouthwash along with this, so that may have sped up the process.) Seeing change definitely takes longer than 3 days unlike advertised, but I would recommend it for anyone who wants to skip an expensive whitening treatment at the dentist.
Love this toothpaste! I've only been using it for 3 days (I brush my teeth after every meal) and my teeth are already getting SOOOO much whiter. The consistancy is a bit thin- definitely thinner than the average paste or gel- and it does taste a bit strong, but for the price, this toothpaste is incredible! Would highly recommend to anyone who wants whiter teeth!