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Colgate Optic White Express White Whitening Toothpaste - 3oz

Colgate Optic White Express White Whitening Toothpaste - 3oz - image 1 of 4Colgate Optic White Express White Whitening Toothpaste - 3oz - image 2 of 4Colgate Optic White Express White Whitening Toothpaste - 3oz - image 3 of 4Colgate Optic White Express White Whitening Toothpaste - 3oz - image 4 of 4
Colgate Optic White Express White Whitening Toothpaste - 3oz - image 1 of 4
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About this item

At a glance

Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Aluminum Free
Aluminum Free
Dye-Free
Dye-Free
Gluten Free
Gluten Free

Highlights

  • Breakthrough formula offers whiter teeth in 3 days (for best results, use as directed for 4 weeks) just by brushing
  • Professionally recommended whitening ingredient, hydrogen peroxide
  • Contains 2x the whitening ingredient (Vs. Optic White Sparkling Mint)
  • Protects enamel and provides anti-cavity fluoride protection

Specifications

Health Facts: Contains fluoride, Contains Hydrogen Peroxide

Active Ingredient Strength Value: .76 milligrams

Product Form: Paste

Primary Active Ingredient: Sodium monofluorophosphate

Sustainability Claims: Source-reduced

Package Quantity: 1

Sustainability Certifications: Certified Gluten Free

Features: Stain Shield, Whitening, tartar control, enamel-safe

TCIN: 16602414
UPC: 035000766946
Item Number (DPCI): 049-09-0785

Description

Colgate Optic White Platinum Express White whitening toothpaste is a revolutionary product in the Optic White collection. This breakthrough formula gives users whiter teeth in just three days just by brushing (for best results, use as directed for 4 weeks). The toothpaste contains 2x more of the whitening ingredient, Hydrogen Peroxide (vs. Colgate Optic White Sparkling Mint). Colgate Optic White Platinum Express White whitening toothpaste is safe for daily use, protects enamel and provides anti-cavity protection. Having a radiant and polished look is quick and easy with Colgate Optic White Platinum Express White.
Phthalate Free
Phthalate Free
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Paraben Free
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Aluminum Free
Aluminum Free
A product that either makes an unqualified on-pack statement indicating that it does not contain aluminum, or carries an unqualified on-pack statement "no aluminum" or "aluminum-free."
Dye-Free
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
Gluten Free
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
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Guest Ratings & Reviews

4.5 out of 5 stars with 739 reviews
91% would recommend
11 recommendations
quality: 4.6 out of 5
effectiveness: 4.5 out of 5

Review images (1)

Guest review image 1 of 1, zoom in

(no review title)

5 out of 5 stars
Would recommend
julie - 1 year ago, Verified purchaser
I love this so much! I received a sample in a Target beauty box and had to buy the full size right after I ran out. If you like really minty toothpaste, this is for you. You don't need much as it creates a foamy lather. I have seen my teeth become a little whiter over time too! Pros: -Super minty -Need small amount -Foamy lather -Whitens Cons: -Expensive
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(no review title)

4 out of 5 stars
Would recommend
Verozamora3 - 1 year ago, Verified purchaser
Takes longer than 3 days but over time there is a difference. Continued use is also necessary.
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Whiter teeth for sure

5 out of 5 stars
Would recommend
brittany - 1 year ago
Recently switched to this toothpaste as they were out of my normal one. I was impressed at what a difference it made! I drink a lot of tea and coffee so my teeth are stained a little yellow. This brightens them sooo much and makes them look nice and clean!
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Good treatment

4 out of 5 stars
Would recommend
Brianne - 1 year ago
I've been using this toothpaste for a little over a week and my teeth are at least one shade whiter (disclaimer; I am using the Optic White mouthwash along with this, so that may have sped up the process.) Seeing change definitely takes longer than 3 days unlike advertised, but I would recommend it for anyone who wants to skip an expensive whitening treatment at the dentist.
effectiveness: 4 out of 5
quality: 5 out of 5
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(no review title)

4 out of 5 stars
Would recommend
Lee - 2 years ago
Great toothpaste got it free in a voxbox by @influenster
effectiveness: 4 out of 5
quality: 4 out of 5
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Fast whitening toothpaste!

5 out of 5 stars
Would recommend
Emily - 2 years ago
Love this toothpaste! I've only been using it for 3 days (I brush my teeth after every meal) and my teeth are already getting SOOOO much whiter. The consistancy is a bit thin- definitely thinner than the average paste or gel- and it does taste a bit strong, but for the price, this toothpaste is incredible! Would highly recommend to anyone who wants whiter teeth!
effectiveness: 5 out of 5
quality: 5 out of 5
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Failed

1 out of 5 stars
Undisclosed - 2 years ago
originally posted on colgate.com
I've been using this for a month now..but it doesn't work. It says 3 days? nahhh...
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I would buy this product again

4 out of 5 stars
Undisclosed - 2 years ago
originally posted on colgate.com
Messy sometimes but easy to use
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