Loading, please wait...

Colgate Total Advanced Teeth Whitening Toothpaste - 5.1oz

About this item

Highlights

  • Freshens breath for 12 hours and whitens teeth
  • Advanced stain removal (based upon 6 week clinical data) for a beautiful smile
  • Removes 80% of surface stains (based upon 6 week clinical data)
  • Dual-silica technology helps remove stains and helps prevent new stains from forming
  • Fights germs for 12 hours
  • Helps prevent plaque, tartar build-up and gingivitis

Specifications

Health Facts: Contains Fluoride, Aluminum-Free, Paraben-Free, Phthalate-Free, Gluten-Free

Product Form: Paste

Primary Active Ingredient: Fluoride

Package Quantity: 1

TCIN: 52514525
UPC: 035000460479
Item Number (DPCI): 049-09-2052

Description

Experience a clean and healthy mouth when you brush daily with Colgate Total Advanced Whitening. It contains an advanced cleaning system that helps the whole family get an extra clean mouth and optimum oral health. Brushing twice a day with Colgate Total Advanced Whitening will help prevent cavities, tartar buildup and gingivitis, and help whiten teeth and fight bad breath. The dual-silica technology helps remove 80% of surface stains (based upon 6 week clinical data) and helps prevent new surface stains from forming. The fresh gel flavor of this toothpaste will enhance your brushing experience and leave your mouth and breath fresh and clean.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

3.0 out of 5 stars with 520 reviews
33% would recommend
3 recommendations
effectiveness: 2.7 out of 5
quality: 2.7 out of 5
value: 2.7 out of 5

Review images (24)

We found 512 matching reviews

My teeth are now sensitive whereas they were never sensitive

1 out of 5 stars
Fyre - 12 days ago
originally posted on http://www.colgate.com
My teeth are sensitive to cold. I have never had this problem before. My teeth are not as white and they feel grimy. Mouth feel very dry. Will be lookin for a new product.
Did you find this review helpful?
Report review

Lost another lifetime customer.

1 out of 5 stars
JJ - 14 days ago
originally posted on http://www.colgate.com
"New formula" causes nausea every time I use it. Of course they hijacked the old logo to trick people into buying this inferior product. Apparently they don't make the old one anymore. I'll never buy any Colgate product of any kind again.
Did you find this review helpful?
Report review

Not happy with the "new flavor"

1 out of 5 stars
Sweet Ange - 25 days ago
originally posted on http://www.colgate.com
We have used Colgate Total Whitening faithfully for years and never had any problems. Since Colgate changed the flavor and added SF, I have noticed that my mouth is raw under my tongue & the roof of my mouth and they bleed when I brush my teeth, and I never had that problem before. My daughter and I are both experiencing the inside of our lips are dry (like dry mouth) and our lips are chapped and swollen. I wish Colgate would bring back the original Colgate Total Whitening formula and flavor.
Did you find this review helpful?
Report review

This new formula is horrible.

1 out of 5 stars
Sarah - 2 months ago
originally posted on http://www.colgate.com
I bought this toothpaste not realizing they changed the formula until I tried it. I've been using the same Colgate Total paste for years. I only like paste, I can't stand gel. The new flavor burns my mouth. After several days of use the inside of my mouth, especially on the bottom front, is raw and sore and has an almost numb feeling that won't go away. It feels rough like it may have broken into a rash. It must be some strange allergic reaction. It's horrible, so I have no idea what toothpaste to switch to, but it won't be another Colgate product. I won't give my money to a company that has disappointed me so greatly with this unnecessary change.
7 guests found this review helpful. Did you?
Report review

So far so good

5 out of 5 stars
Would recommend
njdnice07 - 2 months ago, Verified purchaser
A solid item from Colgate. Comes in a new look. SO far so good.
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
Report review

STOP

1 out of 5 stars
John - 2 months ago
originally posted on http://www.colgate.com
Total Advanced Whitening WAS the greatest toothpaste on the market. Colgate decided to save money and changed the formula to STANNOUS floride and ruined its best product. Do your own research - the new formula will turn your teeth a lovely shade of gray or brown! Find another brand! (System would not allow submission with less than one star.)
2 guests found this review helpful. Did you?
Report review

I would NEVER buy this product again

1 out of 5 stars
Mike the Wolverine - 2 months ago
originally posted on http://www.colgate.com
We have been using Colgate Total whitening for years. Then the "advanced" formula came out. Don't know what was added, but whatever it is burns both my wife's and my mouth. Totally unacceptable. DON'T BUY THIS STUFF.
5 guests found this review helpful. Did you?
Report review

Terrible!

1 out of 5 stars
Big Steven - 2 months ago
originally posted on http://www.colgate.com
I've used Colgate Total Advanced Whitening for the better part of 6 years. The new SF formulation tastes terrible. At no part in my first experience did i taste anything fresh or minty. It tasted of nasty chemicals and left a nasty residual taste I do not want to repeat. Who in their right mind tested this product before going to market and decided it was a worthy replacement? Bring back the old formulation, and toss this in the circular file.
2 guests found this review helpful. Did you?
Report review

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.