Advanced stain removal (based upon 6 week clinical data) for a beautiful smile
Removes 80% of surface stains (based upon 6 week clinical data)
Dual-silica technology helps remove stains and helps prevent new stains from forming
Fights germs for 12 hours
Helps prevent plaque, tartar build-up and gingivitis
Health Facts: Contains Fluoride, Aluminum-Free, Paraben-Free, Phthalate-Free, Gluten-Free
Product Form: Paste
Primary Active Ingredient: Fluoride
Package Quantity: 1
Item Number (DPCI): 049-09-2052
Experience a clean and healthy mouth when you brush daily with Colgate Total Advanced Whitening. It contains an advanced cleaning system that helps the whole family get an extra clean mouth and optimum oral health. Brushing twice a day with Colgate Total Advanced Whitening will help prevent cavities, tartar buildup and gingivitis, and help whiten teeth and fight bad breath. The dual-silica technology helps remove 80% of surface stains (based upon 6 week clinical data) and helps prevent new surface stains from forming. The fresh gel flavor of this toothpaste will enhance your brushing experience and leave your mouth and breath fresh and clean.
"New formula" causes nausea every time I use it. Of course they hijacked the old logo to trick people into buying this inferior product. Apparently they don't make the old one anymore. I'll never buy any Colgate product of any kind again.
We have used Colgate Total Whitening faithfully for years and never had any problems. Since Colgate changed the flavor and added SF, I have noticed that my mouth is raw under my tongue & the roof of my mouth and they bleed when I brush my teeth, and I never had that problem before. My daughter and I are both experiencing the inside of our lips are dry (like dry mouth) and our lips are chapped and swollen. I wish Colgate would bring back the original Colgate Total Whitening formula and flavor.
I bought this toothpaste not realizing they changed the formula until I tried it. I've been using the same Colgate Total paste for years. I only like paste, I can't stand gel. The new flavor burns my mouth. After several days of use the inside of my mouth, especially on the bottom front, is raw and sore and has an almost numb feeling that won't go away. It feels rough like it may have broken into a rash. It must be some strange allergic reaction. It's horrible, so I have no idea what toothpaste to switch to, but it won't be another Colgate product. I won't give my money to a company that has disappointed me so greatly with this unnecessary change.
Total Advanced Whitening WAS the greatest toothpaste on the market. Colgate decided to save money and changed the formula to STANNOUS floride and ruined its best product. Do your own research - the new formula will turn your teeth a lovely shade of gray or brown! Find another brand! (System would not allow submission with less than one star.)
We have been using Colgate Total whitening for years. Then the "advanced" formula came out. Don't know what was added, but whatever it is burns both my wife's and my mouth. Totally unacceptable. DON'T BUY THIS STUFF.
I've used Colgate Total Advanced Whitening for the better part of 6 years. The new SF formulation tastes terrible. At no part in my first experience did i taste anything fresh or minty. It tasted of nasty chemicals and left a nasty residual taste I do not want to repeat. Who in their right mind tested this product before going to market and decided it was a worthy replacement? Bring back the old formulation, and toss this in the circular file.