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Commercial Nationalism and Tourism : Selling the National Story (Hardcover)

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About this item

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

Number of Pages: 304
Genre: Business + Money Management
Series Title: Aspects of Tourism
Format: Hardcover
Publisher: Channel View Books
Language: English
Street Date: March 19, 2017
TCIN: 51636034
UPC: 9781845415891
Item Number (DPCI): 248-26-9614
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