Loading, please wait...
:

product description page

Communicating Causes : Strategic Public Relations for the Non-profit Sector - (Paperback)

Communicating Causes : Strategic Public Relations for the Non-profit Sector -  (Paperback) - image 1 of 1

About this item

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions.

The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China.

Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Number of Pages: 265
Genre: Business + Money Management
Format: Paperback
Publisher: Taylor & Francis
Language: English
Street Date: June 3, 2018
TCIN: 53680853
UPC: 9780815394013
Item Number (DPCI): 248-41-7196
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$37.95
MSRPReg: $39.95 Save $2.00 (5% off)
Shipping
In stock - free standard shipping with REDcard
Not in stores
Loading, please wait...

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.