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Communicating Science and Technology Through Online Video : Researching a New Media Phenomenon

$62.28
MSRPReg: $70.00 Save $7.72 (11% off)
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about this item

Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

Number of Pages: 140.0

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