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Competitive Social Media Marketing Strategies (Hardcover)

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Business and engineering specialists from the UK, Australia, Tunisia, Pakistan, and Thailand present 12 chapters on the use of social media in marketing. They discuss digital marketing for affinity marketing; the role of social media in dialogue marketing and management as a local area marketing technique in franchises; the effect of user-generated content on perceived customer value; customer relationship management and social media tools, focusing on Facebook; social media as a strategic decision making tool; the role of social media in online service failure and recovery strategy; new media and stakeholder voice amplification for stakeholder engagement in the Nigerian petroleum industry; mobile marketing; social media marketing and brand management in global marketing; using social media marketing for competitive advantage; search engine marketing; and social media and customer retention in the luxury beauty industry. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 317.0
Genre: Business + Money Management
Sub-Genre: Marketing / General, Marketing / Direct, E-Commerce / Internet Marketing
Format: Hardcover
Publisher: Igi Global
Language: English
Street Date: February 2, 2016
TCIN: 50963293
UPC: 9781466697768
Item Number (DPCI): 248-13-1240

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