Compound Impact - by Amy Salo (Hardcover)

Book Synopsis

Americans want sound financial advice, but they often put more trust in family and friends--not to mention search engines, celebrity influencers, and digital platforms--than in trained professionals.

As financial advisors and leaders in the field, we know how deeply our work impacts clients, as well as the devastating costs of the public's lack of trust in the financial services industry. But when we celebrate short-sighted product sales without directly incentivizing long-term client and community impact, we reinforce the stereotype of ourselves as self-interested product pushers.

We have had a wholly unimpressive impact in relation to our potential as advisors and leaders because of our industry's inability to evolve. Consumers don't need more salespeople; they need integrated financial guidance from professionals they trust. We build that trust through authentic engagement and comprehensive plans based on each client's vision for an optimal financial future.

In Compound Impact, Amy Salo makes the case for a sea change within the financial guidance industry that has the potential to ripple out across communities and through generations. In this engaging, practical blueprint for advisor success in the new era, Salo provides strategies and insights to help both advisors and industry leaders align with a client-centered, impact-driven model of guidance and design a better financial future for all Americans.

Review Quotes

"Compound Impact is a must-read for financial advisors and leaders seeking to elevate their practice and make a positive difference in the lives of their clients. With its clear and compelling narrative, backed by practical advice and real-world examples, this book serves as a valuable guide for those looking to transition from a sales-driven mindset to one focused on creating lasting impact and meaningful change."

--Emily Viner, VP of Agency Growth & Development (retired in 2022)

"Compound Impact is a terrific guide for financial advisors and leaders of advisors looking to win big using proven practices! Agency partner/advisor Amy Salo shows you exactly how to set yourself apart as an advisor and earn the trust that brings you multi-generation clients. In Compound Impact, you get the what, why, and how, along with real client examples. Whether you're a new advisor or you've been advising for years, you'll find an abundance of gems to help you level up! Short on time? Start with the Gut Check questions after each chapter to discover exactly where to put your effort to achieve high ROI and your goals."

--Kelli McCauley, leadership consultant, executive coach, facilitator, and speaker

"Amy has a great way of balancing the value & impact that industry leaders have had in the past with what she believes we can focus on to create an even bigger and better impact in the lives of their advisors and their clients moving forward. Whether you are an agency leader devoted to helping advisors grow or you are an advisor focused on helping clients improve their financial and personal lives, this book has both philosophical and practical ideas to help you."

--David Perlmutter, managing partner at Forest Hills Financial Group

"In her new book, Compound Impact, Amy tells the story of how practicing a unique combination of the right tools and innovative questions can help you rediscover your mindset. This groundbreaking step by step approach can take your business, your advisors, and yourself to an elevated level. Exploring the behaviors, influences, and performance needed to excel, Amy will challenge what you've always thought about impact and how you can achieve it, layer by layer, for a compounding result. Getting to the heart and soul of the business, this book is a must-read whether working with a financial advisor, working as a financial advisor, or leading financial advisors from anywhere around the world."

--Bonnie L. Godsman, president & CEO of GAMA Global

"Amy Salo has created a recipe for bridging the gap between the past and the future of this industry. With a humble yet pointed style, she will help anyone who reads this to elevate the profession and assimilate to the new, interconnected world where collaboration, empathy, trust, and an authentic, 'other-centric' focus will now comprise the yardstick for success. Please read it, then do it. Bravo!"

--Maria Ferrante-Schepis, insurance industry thought leader, author, and speaker

About the Author

Amy Salo has always believed that knowledge isn't just power--it's empowerment. With a distinguished career in financial services, Amy has uncovered a glaring truth: many individuals aren't receiving the comprehensive advice they deserve.
As a dedicated advocate for consumer-centric advice, diversity, and collaborative improvement, Amy is on a mission to transform the financial services industry and empower both advisors and clients to achieve greater success. By shifting the perception of the profession, she aims to enhance economic mobility within our communities.
As a leader of Forest Hills Financial Group (FHFG), Amy fosters a culture that attracts and retains top-tier advisors, ensuring the next generation prospers. With thirty thousand clients and nearly one hundred career agents, FHFG emphasizes customer-driven, innovative planning techniques.
Amy also serves on the Finseca board, chairing multiple committees and advocating for diversity and proper financial education. She frequently speaks on topics such as transitioning to consumer-driven sales, creating opportunities for women in financial services, boosting advisor retention rates, and navigating the financial services business in the age of influencers.