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Consumer Behaviour : A Practical Guide (Paperback) (Gordon Foxall)

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About this item

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Number of Pages: 210
Genre: Business + Money Management, Psychology
Series Title: Routledge Library Editions: Consumer Behaviour
Format: Paperback
Publisher: Taylor & Francis
Author: Gordon Foxall
Language: English
Street Date: November 30, 2016
TCIN: 51964230
UPC: 9781138832398
Item Number (DPCI): 248-37-9799
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