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Consumer Behaviour : Applications in Marketing (Paperback) (Robert East & Jaywant Singh & Malcolm Wright

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About this item

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.


The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.

 

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Number of Pages: 350
Genre: Business + Money Management
Format: Paperback
Publisher: Sage Pubns
Author: Robert East & Jaywant Singh & Malcolm Wright & Marc Vanhuele
Language: English
Street Date: February 4, 2017
TCIN: 52096352
UPC: 9781473919501
Item Number (DPCI): 248-41-1860
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