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Consumer Culture Theory (Hardcover)

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Drawn from the 11th Annual Consumer Culture Theory Conference, held in Lille, France, in July 2016, the 12 papers in this volume present research in consumer culture theory. Business, marketing, and management scholars from around the world discuss the application of French theory or revolutionary values to the shift from consumers to cultural intermediaries in the emerging Chinese fine wine market, the consumption phenomenon of home exchange, girls and gender inequality in gaming, the object agency of horses and horsemeat, and housing for help; issues related to consumer activism and sustainability, including refugee helpers, the role of subcultural activism in mainstream markets, public brand auditing in online networks, fandoms, and marketing and the existentialization of sustainability; and the digital revolution in terms of curatorial practices of consumers as collectors on YouTube and capturing and analyzing social media data like Instagram selfies. Distributed in North America by Turpin Distribution. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 265
Genre: Business + Money Management
Series Title: Research in Consumer Behavior
Format: Hardcover
Publisher: Emerald Pub Ltd
Language: English
Street Date: December 9, 2016
TCIN: 51560516
UPC: 9781786354969
Item Number (DPCI): 248-25-0157

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